Burmese consumer market is rapidly expanding. Since the liberalisation, foreign companies have also started to enter the market, supported by the government's permission for fully-foreign-owned companies to carry out the businesses.
Modern retail stores accounted for around 10% of Myanmar's retail market and is projected increase by 25% by 2020. SUpermarkets and convenience stores are increasingly being built in some large cities to cater the changing consumer behaviors. Grocery, fabric, convenience, pharmacy and fashion are among the top categories, taking 45% of the total retail stores in the country.
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