Consumer & Retail

Win Myanmar's evolving consumer and retail market through customer-centric approach, localisation, and technology adoption.

Myanmar FMCG Consulting Firm
Myanmar Consumer Trends Market Research
Burmese consumer market is rapidly expanding. Since the liberalisation, foreign companies have also started to enter the market, supported by the government's permission for fully-foreign-owned companies to carry out the businesses.

Modern retail stores accounted for around 10% of Myanmar's retail market and is projected increase by 25% by 2020. SUpermarkets and convenience stores are increasingly being built in some large cities to cater the changing consumer behaviors. Grocery, fabric, convenience, pharmacy and fashion are among the top categories, taking 45% of the total retail stores in the country.

Market Research Indonesia will guide you to capture the opportunities in the market across various areas, including digitalisation, digital wallet and marketplace and social networking service. Our team of professionals is committed to help you to anticipate the changing needs of buyers and succeed in the market competition.

Our Key Service Offerings

Myanmar Market Intelligence

We have the competency to provide practical insights from our hands-on experiences. Supported by our Burmese marketplace insights, we guide clients to foresee the changes in market demand and profile possible competitive threats.

Myanmar Market Entry

We consider some feasible options and aim to reduce financial uncertainty by offering relevant informations on competitors, partners, customers, channels, suppliers and other dynamics for our clients.

Myanmar Competitive Intelligence

We provide comprehensive analysis on the local market competition and learn from best operations to avoid costly breaches. We guarantee strategic advantage for our clients through the exploration of unaddressed opportunities, blind spots, as well as chances for improvements in the market.

Myanmar Customer Intelligence

Our expert team will provide comprehensive analysis on buyers' demographic, behavior and buying trends through their persona as strategic contribution to the development of new products.

Our Success Stories

Automotive Spare Parts Wholesale Strategy in Myanmar

Identifying key product and channel focus and structuring the optimal operational set up for successful market entry of a global automotive OEM.


Our Success Stories

Five-Year Strategy and Business Plan for F&B Player in Myanmar

Assessing current product portfolio, distribution network, market demand, and opportunities to quadruple top-line growth for a leading F&B manufacturer in Myanmar.



Agriculture in Myanmar
Prospects for Strengthening Agriculture in Myanmar

The importance of agriculture in Myanmar cannot be understated, but it can also become problematic.

Energy Outlook in Myanmar
The Current Energy Outlook in Myanmar

The issue of electricity supply in Myanmar contributes to the lack of development in the country, where many consumers don’t have access to expanded infrastructure and energy sources.

Transformation Myanmar retail industry
How Economic Liberalisation Affects Myanmar’s Retail Industry

Economic liberalization enables retail and wholesale trade to be conducted in any townships of all regions. It also allows retail and wholesale trading of all kinds of local and imported commodities.

myanmar sets to 100 percent electricity access
Myanmar Sets to Reach 100% Electricity Access by 2030

According to the Deputy Minister of Electricity and Energy, U Khin Maung Win, the government further plans to increase access to 55% in 2021, 75% in 2025 and to 100% in 2030.

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