Local Insight for Better Decisions in Myanmar
Market Research Myanmar combines local market understanding with international consulting expertise to support companies, investors, institutions, and public-sector organisations operating, expanding, or investing in Myanmar.
We go beyond delivering market data. Our aim is to help clients build more resilient businesses, improve operational efficiency, strengthen competitiveness, and create sustainable long-term value. Every engagement is shaped around the decisions that matter to your organisation and the outcomes you want to achieve. Myanmar's market conditions can vary considerably between regions, customer groups, sectors, and distribution channels. We help you assess customer demand, competitive activity, market access, partnership opportunities, investment potential, and the practical realities that may influence execution.
Our consultants, researchers, strategists, and sector specialists provide Myanmar market research, market entry studies, feasibility assessments, market sizing, customer research, competitor analysis, demand forecasting, partner identification, strategic planning, and growth advisory. As part of Eurogroup Consulting, we combine our focus on Myanmar with more than four decades of international consulting experience and expertise across Southeast Asia and global markets.
1982
Founded
3,000
Consultants Worldwide
300+
Projects Completed Across Southeast Asia
98%
Client Repeat Rate
/ How we work
Our approach brings together local market knowledge, international consulting experience, and close collaboration to help you make informed and actionable decisions in Myanmar.
Local Market Understanding
We examine how Myanmar's market works at the local level, including regional differences, customer behaviour, distribution networks, competitive conditions, and operating realities.
Global Expertise
As part of Eurogroup Consulting, we draw on more than 40 years of international consulting experience and expertise from across Southeast Asia and global markets.
Collaborative & Execution-Focused
We work closely with your team throughout the engagement, turning research findings into clear priorities, practical recommendations, and realistic next steps.
Deep Sector Expertise
Our sector specialists bring experience across construction, healthcare, energy, supply chain and logistics, transport and mobility, and consumer markets.
Long-Term Strategic Partnership
Our support can extend beyond a single research project. We help you respond to market changes, refine your strategy, improve performance, and pursue sustainable growth over time.
How We Work: Turning Market Insights into Strategic Action
At Market Research Myanmar, our work goes far beyond collecting data — it is about transforming information into strategies that drive real business results. We combine rigorous research methodologies with the local understanding that shapes our recommendations for Myanmar's fast-changing market conditions.
With years of experience advising multinational corporations, regional players, and ambitious local businesses, our teams tailor their approach to each client’s unique goals and challenges. We integrate market intelligence, consumer behaviour analysis, and competitive benchmarking into clear, actionable strategies.
Whether it is entering the market, optimising product positioning, or navigating complex business conditions in Myanmar, our philosophy is simple yet powerful: combine rigorous research with deep local insight to deliver decisions that matter. This is what makes us a trusted partner for leaders across industries in Myanmar.
/ Our Management Team
Our Myanmar and regional experts combine local market understanding, sector experience, and international consulting expertise. They help clients navigate market complexity, make informed strategic decisions, and pursue sustainable growth in Myanmar.
Damien Duhamel
Market Research, Strategy and Market Expansion Expert in Myanmar and Southeast Asia
Damien Duhamel is a Managing Partner at Eurogroup Consulting and a senior strategy consultant with more than 25 years of experience across Southeast Asia. His work covers market research, market entry strategy, mergers and acquisitions, digital transformation, operational improvement, and business growth in complex ASEAN markets.
Damien established a market intelligence company in Vietnam in 1993, supporting multinational organisations entering and expanding across the region. He later co-founded an ASEAN-focused consulting firm that developed into a 150-person advisory business with offices across Asia, including Myanmar, Vietnam, Thailand, Singapore, Indonesia, the Philippines, and Malaysia.
Key Areas of Expertise
- ASEAN market research and strategy
- Market entry and business expansion
- M&A advisory and commercial due diligence
- Operational improvement and growth
- Digital transformation
Grégoire Virat
Transformation, Digital Innovation and Growth Strategy Expert in Myanmar and Southeast Asia
Grégoire Virat is a Managing Partner at Eurogroup Consulting with extensive experience leading transformation programmes, digital innovation initiatives, and international growth projects. Since joining Eurogroup Consulting in 1999, he has advised organisations across regulated industries, public-sector transformation, digital strategy, data-led business models, and organisational change.
Based in Singapore since 2021, Grégoire also co-leads the firm's international committee and supports Eurogroup Consulting's development across Southeast Asia, Asia, and the Middle East.
Key Areas of Expertise
- Complex transformation programmes
- Digital innovation and data-led business models
- Organisational transformation
- International growth strategy
- Corporate and startup innovation
Mickael Feige
Market Research, Analysis and Strategy Consulting Expert in Myanmar and Southeast Asia
Mickael Feige is a Partner at Eurogroup Consulting specialising in market research, market analysis, and strategy consulting across Southeast Asia. With more than 15 years of consulting experience and over a decade of experience living and working in the region, he helps organisations assess market opportunities, understand local conditions, and develop strategies suited to individual ASEAN markets.
His experience covers market entry, competitive analysis, consumer behaviour, go-to-market strategy, operational improvement, and business growth across automotive, energy, healthcare, technology, and other sectors.
Key Areas of Expertise
- Market research and opportunity assessment
- Market entry and go-to-market strategy
- Consumer behaviour analysis
- Partnership and growth strategy
- Operational and business transformation
Dian Kuncoro
Digital Transformation, Data and Technology Strategy Expert in Myanmar and Southeast Asia
Dian Kuncoro is the Digital Lab Manager at Eurogroup Consulting, with more than 12 years of experience supporting digital transformation and growth initiatives across Southeast Asia. He works with organisations to turn business ideas into practical digital solutions by combining strategy, design, technology, digital marketing, and operational execution.
Dian leads projects involving web design, web development, motion design, digital acquisition, brand development, enterprise growth strategy, talent acquisition, and digital operations.
Key Areas of Expertise
- Digital transformation from strategy to execution
- Web design, development, and motion design
- Digital marketing and customer engagement
- Digital acquisition and growth strategy
- Digital infrastructure and team management
Yanika Assavaboonsathien
Strategy, Operating Model and Transformation Expert in Myanmar and Southeast Asia
Yanika Assavaboonsathien is a Director at Eurogroup Consulting with a decade of experience in management consulting, specialising in strategy development and operating model transformation across Southeast Asia. She helps organisations improve performance, strengthen operations, and build strategies adapted to local market realities, with deep experience across energy, chemicals, construction, infrastructure, and healthcare.
Yanika has led complex transformation initiatives, including a comprehensive HR operating model transformation for a major energy company across Southeast Asia. Her expertise in redesigning organisational structures and improving operating models helps businesses streamline operations, enhance workforce management, and strengthen overall performance. She holds an MBA in General Management from The Hague University in the Netherlands and a BBA in Business Administration from Assumption University in Bangkok.
Key Areas of Expertise
- Strategy development
- Operating model transformation
- HR operating model transformation
- Energy, healthcare, construction and infrastructure
- Organisational performance improvement
Julatis Phumchan
Strategic Planning, Market Analysis and Project Management Expert in Myanmar and Southeast Asia
Julatis Phumchan is a consultant at Eurogroup Consulting with experience in strategic planning, project management, market analysis, and operational improvement across Southeast Asia. He began his career with a leading retailer and gaming company before moving into management consulting, where he developed expertise across automotive, manufacturing, and energy.
In his consulting work, Julatis has supported market assessments, industry analyses, operating model reviews, and process improvement initiatives for companies operating in the region's industrial and business sectors. His work helps organisations evaluate opportunities, improve operational efficiency, and execute projects with greater clarity and structure. Julatis holds a Bachelor's degree in Business Administration from Assumption University in Bangkok.
Key Areas of Expertise
- Strategic planning
- Market analysis and assessment
- Operating model review and improvement
- Project management
- Automotive, manufacturing and energy sectors
Khairunnisa Karmita
Marketing Communications, Content Strategy and Market Positioning Expert in Myanmar and Southeast Asia
Khairunnisa Karmita is a Marketing Communications professional at Eurogroup Consulting Middle East & Asia, supporting brand visibility, content strategy, and communication initiatives across the region. She focuses on developing clear, consistent, and impactful messaging that strengthens business positioning and supports market-facing communication.
In her role, Khairunnisa leads and supports marketing communications activities across content development, campaign execution, event marketing, and thought-leadership promotion. She works closely with senior experts and partners to ensure marketing narratives are aligned with business priorities, audience needs, and brand positioning. Khairunnisa holds a Master's degree in Organizational Communications from Université de Lille, France.
Key Areas of Expertise
- Marketing communications
- Content strategy and development
- Brand visibility and market positioning
- Campaign execution and event marketing
- Thought-leadership promotion
Frequently Asked Questions
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We combine top-down and bottom-up modelling using government data, industry inputs, and validated interviews. We triangulate from multiple sources and tailor our frameworks to reflect the fragmented and often informal nature of Myanmar's economy.
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We build longlists through desk research and networks, then qualify through structured interviews, site visits where needed, and detailed capability assessments — including past client track records and financial health.
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We mix desk research with in-market intelligence and mystery shopping. We assess competitors’ go-to-market models, pricing, channel strategies, positioning, and pain points as reported by customers or former employees.
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Timelines range from 4 to 12 weeks depending on scope, regional coverage within Myanmar, language needs, and stakeholder access. Larger or fieldwork-heavy projects may require more time.
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Interviews are conducted in Burmese and other local languages spoken across Myanmar, with translation and synthesis delivered in English to preserve clarity, context, and nuance.
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We cover all regions and states of Myanmar, with the depth of coverage tailored to each project’s geographic focus — from major commercial centres such as Yangon and Mandalay to emerging and underserved regional markets.
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No. All our research is tailored to each client’s objectives. We occasionally publish whitepapers and thematic insights, but every engagement is custom-designed.
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We operate under strict NDAs and data-protection protocols aligned with each market’s requirements. Sensitive information is shared internally on a need-to-know basis, with full encryption and access controls.
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We see notable activity in reconstruction and building materials, healthcare, energy and power solutions, logistics, and essential consumer goods — often driven by earthquake-recovery needs, infrastructure investment, and changing consumer demand.
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Yes. We regularly facilitate internal workshops, C-level briefings, and investor presentations to help translate research into decisions and next steps.
/ Contact Us
Let's Discuss Your Growth Plans for Myanmar